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The Sensodyne formula for marketing to the world
Haleon's established marketing approach aims to expand the global reach of its consumer health products, potentially enhancing revenue streams and strengthening its position in int...
Read Full Article →Bybit Amplifies Web3 Crypto Lifestyle in Careem App, Launching MENA Marketing Campaign
Bybit's recent collaboration with Careem aims to enhance the adoption of decentralized technologies in the region, potentially driving increased user engagement and revenue growth...
Read Full Article →Smoking avatars and online games: how big tobacco targets young people in the metaverse
The emerging presence of tobacco promotions in virtual environments presents potential financial opportunities and risks for companies and regulators as they navigate unregulated d...
Read Full Article →TON Foundation searches for VP of marketing following UAE ‘Golden Visa’ controversy
The company aims to fill a key marketing leadership role responsible for developing strategies that enhance brand visibility and drive economic growth within the TON ecosystem.
Read Full Article →Optimove Ignites APAC Expansion with Leading iGaming Operators Joining Platform
The addition of several prominent APAC iGaming companies to Optimove’s platform is expected to enhance its market presence and drive revenue growth across the Asia-Pacific region.
Read Full Article →New Stellantis CEO taps Kuniskis to oversee American brands, brings back SRT division
Tim Kuniskis’s new role overseeing American brands and marketing could influence Stellantis’s revenue streams by potentially enhancing brand performance and revitalizing a previous...
Read Full Article →Marc Benioff says AI might even replace him one day. And he’s fine with that
The integration of AI into various departments at Salesforce, managing nearly half of the company’s operations, could significantly impact productivity and cost efficiency across t...
Read Full Article →Brave Bison’s new deal signals rising EdTech trend
Brave Bison’s £19 million acquisition of MiniMBA represents its largest investment so far, highlighting the company’s growing focus on expanding its offerings within the profession...
Read Full Article →OpenAI and Jony Ive accused of trying to ‘bury’ rival start-up
The legal dispute involving OpenAI and Jony Ive has financial implications as it affects the promotion of a venture valued at $6.4 billion, potentially influencing investor confide...
Read Full Article →Canva expands from design into analytics with acquisition of MagicBrief
By acquiring MagicBrief, Canva aims to enhance its offerings by integrating marketing performance insights, potentially increasing customer engagement and creating new revenue stre...
Read Full Article →Reddit is getting into AI-driven ads
Reddit is introducing AI-based advertising tools that leverage user interactions to generate valuable marketing data, marking a significant step in expanding its revenue opportunit...
Read Full Article →Google offers buyouts to employees across the company, including Search
The buyout program at Google impacts various departments, potentially leading to reduced payroll expenses and shifts in workforce allocation across core technology and support func...
Read Full Article →Why food firms are scrambling to cut down on ingredients
Many food companies are reducing the number of ingredients in their products to attract health-conscious consumers, which can impact production costs, pricing strategies, and overa...
Read Full Article →Why is Gen Z obsessed with blind boxes?
The blind-box industry generates billions annually by leveraging dedicated consumer bases, strategic promotional efforts, and social media engagement to maintain strong sales and m...
Read Full Article →Expert calls Musk’s ‘Doge’ involvement ‘one of the greatest brand destructions’
Scott Galloway highlighted that Elon Musk’s controversial decisions have potentially harmed Tesla’s market value by distancing key customers and associating the company with politi...
Read Full Article →MTT Color â A Comprehensive Visual Partner in Real Estate Marketing
Effective visual marketing strategies can significantly impact revenue generation in real estate by enhancing buyer confidence and accelerating decision-making processes through co...
Read Full Article →Marketing Material Templates & Social Media Resource Pack For Brokers Launched
The introduction of this comprehensive toolkit provides brokers with cost-effective marketing solutions, potentially enhancing their client outreach and driving increased sales opp...
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