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Crypto News • Jul 29, 2025

Bitcoin treasury firm Bakkt plunges 40% after selling its loyalty business

Bakkt experienced a substantial decline in its market value following the sale of its loyalty unit, reflecting investor doubts about the company’s recent capital increase and futur...

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Cointelegraph • Jul 29, 2025

Bakkt sells loyalty business to focus on being ‘pure-play crypto’

Bakkt Holdings plans to divest its loyalty services division to concentrate resources and investments on expanding its core cryptocurrency-related activities for potential growth a...

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CoinDesk • Jul 28, 2025

Bakkt Sells Loyalty Business and Pivots to Pure-Play Crypto, Offers Shares

Bakkt’s sale of its loyalty division for $11 million and subsequent share offering aim to generate capital to concentrate on cryptocurrency investments, particularly bitcoin acquis...

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