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The Guardian – Business • Jun 20, 2025
James Bond owners say name battle is ‘assault’ on 007 franchise
The ongoing legal dispute over trademark rights to the James Bond name could significantly impact the brand’s licensing revenue and future commercial agreements across European mar...
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The Guardian – Business • May 27, 2025
James Bond franchise owners request more time to defend control of 007 spy name
The outcome of the trademark dispute could significantly impact the James Bond brand’s market value and revenue streams across merchandise, media, and licensing opportunities throu...
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