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Quartz • May 14, 2025

HBO is back after the Max rebrand flopped — and Warner Bros. Discovery knows it seems absurd

Warner Bros. Discovery’s decision to restore the HBO brand to its streaming platform reflects a strategic move aimed at regaining subscriber trust and stabilizing revenue after the...

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CNBC Business • May 14, 2025

HBO Max is coming back — Warner Bros. Discovery is renaming its streaming service, again

Warner Bros. Discovery's rebranding of its streaming platform reflects a strategic effort to reduce content quantity and prioritize high-quality programming, potentially influencin...

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